Ideas worth telling.
Long-form essays on matching, technology, and the ideas we build on.
We built a leaderboard, not a match
A match only one side wants isn't a match. Here is the difference, and why it quietly runs your dating, your hiring, and half the "AI" you use.
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We Stopped Clicking
Nothing broke. The site still ranked high — yet the traffic kept sliding, month after month. The reason is that the web is changing shape: from a place we visit to an interface AI handles for us. What dies, what survives, and why it's really a question of matching.
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The Forgotten Algorithm
In 1944 the RAF couldn't solve a problem simple enough for a child to state. The answer already existed — invented by accident in the 1830s, lost in Latin, rediscovered three times. The story of matching, and why most 'AI matching' still gets it wrong.
Read the storyStories worth reading end to end.
Field notes on matching, technology, and the unglamorous ideas that quietly run the world — the history, the math, and the lessons from actually building it. A new long read every now and then. No cadence, no filler.
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